The AI sales CRM for people who hate CRMs

Stop losing
contracts
to silence.

Toasty finds your buyers, writes the follow-ups in your voice, keeps you out of spam, and pops you at the exact moment to reach back out. It does the chasing so you can do the closing.

Card required to start. Cancel before day 14 and you are never charged.

The Counter41/50 sent · 4 mailboxes warm
SR
Sara Reyes
VP Sourcing · Lumi Nutrition
goldenFollow up
MK
Marcus Kang
Production · Apex Apparel
warmingView
DV
Dana Vo
Buyer · Northgate OEM
staleRe-warm
MF
Maya Feld
Owner · Frankie Swimwear
butteredWon
Sara is golden. Pop says go.

Deals don't die on price.

They die in the three weeks nobody followed up. The buyer was warm. Then they went quiet. When they were finally ready, the name they remembered was not yours.

Circle back next quarter.

The interest was real. The follow-up never happened.

You are buried.

Quoting, sampling, running the floor. Following up is the first thing to slip.

A competitor stayed warm.

Top of mind wins the relationship deal. It was not you.

The enemy is silence, not rejection.

Salesforce makes you feed it.
Toasty feeds you.

Old CRMs are filing cabinets. You type everything in, then nag yourself to act. Toasty rolls four tools into one and runs them automatically.

1

A real CRM

Companies, contacts, pipeline, notes, outcomes. Everything a CRM tracks, filled in for you instead of by hand.

2

A prospecting engine

Describe your ideal customer once. It finds the companies, finds the right people, and verifies their emails before a single word goes out.

3

An AI SDR

Writes every follow-up in your voice, learns from the replies that land, and paces sends so you stay out of spam.

4

A personal nudge

Pops you the second a lead goes hot. Built for the operator with a hundred open loops and no time to remember them.

See it work

The whole loop, click through it.

It finds the companies that fit your niche

Describe your ideal customer once. Toasty web-searches matching companies and tags each with why it fits, so you are not staring at a blank list.

Real product footage.

Setup

Live in about three minutes.

Answer a few plain questions and Toasty configures your ideal customer, your sequences, and your sending for you. No CRM jargon, nothing to import by hand to get started.

Before it writes a word

It finds the right people and does the homework on each one.

Tell Toasty your niche once. It finds the companies that fit, finds the actual decision-makers inside them, and researches each person deeply before drafting anything. Generic blasts are why cold email has a bad name. This is the opposite.

1

Find the right companies

Describe your ideal customer in plain words. Toasty web-searches companies that match your niche and tags each one with why it fits.

2

Find the right people

Founders, buyers, sourcing leads, the person who actually signs, not a generic info@ inbox. Verified across 10+ sources before anything sends.

3

Research each prospect

Live research across their posts, press, podcasts, and public data, turned into a source-cited brief: their best hook, recent moves, and the words they use.

4

Connect their socials

Pulls their LinkedIn, Instagram, X, and personal site so you see the whole person, not just an email address. Great for warming up before or alongside the email.

5

Surface the pain

Smart Signals scans for people publicly venting about their current vendor, QC, MOQ, or lead times in the last two weeks. You reach out while it is actually on their mind.

Research briefillustrative · 6 sources
Founder, mid-size DTC menswear brand
Best hook

Announced record numbers after a near-miss last year, but independent data suggests momentum is softer than the press. That credibility gap is the opening.

Recent activity

Announced US expansion and a first retail location. Public sales data shows a soft quarter underneath the headline.

Pain points

Scaling too fast, inventory swings, revenue volatility, keeping the founder story credible at the next stage.

Vocabulary

"stretch-engineered", "modern tailoring", "operational discipline", "disciplined growth"

LinkedInInstagramXSite

Change your niche and it all adapts, the companies it hunts, the angle it researches, and the voice it writes in. A supplement co-packer, an apparel factory, and a car dealership each get a completely different engine from the same setup.

What do you sell?

Tell us what you make or sell, and see a taste of who Toasty would go find, research, and warm up for you. This is a sample, the real thing runs on your actual business.

One tool. Not five subscriptions and a salary.

A CRM, a prospecting seat, a deliverability service, a scheduler, and an SDR to run it all. That stack is real money every month. Toasty replaces the whole thing.

Replace your stack for $99/mo
WHAT YOU ARE REPLACING
CRM (Salesforce Sales Cloud)$165/mo
Prospecting (Apollo)$99/mo
Deliverability + warmup$97/mo
Scheduling (Calendly)$16/mo
A salesperson to run it$12,500/mo
Their total$12,877/mo
Toastyfrom $99/mo

Everyone owns a slice. We own the whole job.

These are all good tools. Salesforce and HubSpot store your pipeline. Apollo finds prospects and runs sequences. Calendly books. But you need four subscriptions and an SDR to stitch them together. Toasty is the one tool that does the whole loop, and warms your inboxes too.

Swipe to compare →

toastySalesforceApolloCalendlyHubSpot
Full CRM (accounts, pipeline, notes)~
Finds and researches prospects~
Cold outreach sequences~
Writes follow-ups in YOUR voice~~~
Creates and warms the inboxes for you
Manages deliverability and warmup~
Nudges you at the golden moment
Books the meeting~~
The whole loop in one tool for a solo operator~~
Typical entry price / seat$99$165$99$16$100

Competitor prices are typical published list rates per seat, mid-2026. A tilde means partial, an add-on, or manual. Every tool listed is a capable product in its own lane.

Already set up somewhere?

Already living in Salesforce or Apollo? Switching is the easy part.

You built your stack because no single tool did the whole job. Toasty does. And moving over is not the rip-and-replace nightmare you are picturing.

Bring your data in minutes

Export your contacts and pipeline from Salesforce, Apollo, HubSpot, or a spreadsheet, and import them in one upload. Your relationships and history come with you.

Keep your old tool during the trial

Run Toasty side by side for 14 days. Nothing you rely on gets switched off until you decide. If it does not beat what you have, you walk, and you are not charged.

We rebuild your sequences for you

Onboarding recreates your outreach in your voice from a few plain answers. You are not staring at a blank CRM wondering where to start.

You are removing tools, not adding one

This is not another subscription on the pile. It replaces your CRM, your prospecting seat, your warming service, and your scheduler. Fewer logins, one bill, less to manage.

Try it next to your current setup

Want it done for you? We will migrate your data and rebuild your sequences on a call. Just ask.

You don't read your pipeline. You see it.

Every lead has a temperature. Toasty shows it as toast. The color and the character tell you what to do, no columns to parse, no scores to decode.

DOUGH
brand new
start warming
WARMING
in a sequence
let it work
GOLDEN
peak moment
follow up now
BUTTERED
closed / won
keep it warm
STALE
gone quiet
re-warm it
BURNT
went cold
rescue or release
Inboxes and warming, built in

Spin up sending inboxes and warm them, without leaving the app.

This is the part everyone else makes you buy separately. No Smartlead subscription, no juggling mailbox vendors, no copy-pasting DNS records at midnight. You add an inbox in a click. Toasty buys the domain, sets SPF, DKIM, and DMARC, warms it daily, and reads controlled seed inboxes to confirm you are landing in the inbox, not spam.

1

Add an inbox in a click

Pick a domain, name it, done. We handle the technical setup you would normally hire someone for.

2

Warmed automatically

Every new inbox ramps up on its own over the first weeks so it earns a real sending reputation.

3

Placement, actually checked

We send to seed inboxes and read them back to see inbox vs spam, then steer volume by reputation.

4

Simple per-inbox pricing

Extra inboxes beyond your plan are $6/mo each, warming and deliverability included. Competitive with dedicated inbox vendors, minus the second tool.

Most tools send and hope. Toasty makes sure it arrives.

Tiered by temperature.

One subscription replaces a CRM, a prospecting tool, a deliverability service, and an SDR. Each plan includes sending inboxes, add more for $6/mo each, warming included. Start with a 14-day free trial. Card required, cancel anytime before it ends.

Warm
$99/mo

For the solo operator who is the whole sales team.

Start free trial
  • Full CRM: companies, pipeline, notes
  • 1 inbox included, then $6 each
  • Sequences and the Counter
  • Real-time nudges
Most popular
Golden
$299/mo

For a founder scaling outbound.

Start free trial
  • Everything in Warm, plus:
  • 3 inboxes included, then $6 each
  • 3 seats
  • AI voice and auto-send
  • Research, discovery, warmup
Whole Kitchen
$799/mo

For a small team running volume.

Start free trial
  • Everything in Golden, plus:
  • 10 inboxes included, then $6 each
  • Up to 10 seats
  • Smart Signals (buying intent)
  • Priority warmup and analytics
Enterprise

For teams that need volume inbox pricing, SSO and SAML, a dedicated onboarding, a signed DPA and SOC 2 report, and priority support. Custom pricing, built to your seat and inbox count.

Contact sales

Straight answers.

Do I need a card for the trial?

Yes. You start a 14-day free trial with a card on file so there is no interruption if you keep it. Cancel anytime before day 14 and you are never charged.

Will it sound like a robot wrote my emails?

No. Toasty learns from your own sent emails and writes each follow-up in your voice. You approve the first ones; it earns auto-send once it is matching you.

I am not technical. Can I set it up?

Yes. Onboarding asks a few plain questions and configures your ideal customer, sequences, and sending for you. No CRM jargon.

What if I do not do cold outreach?

Toasty is still a full CRM with pipeline, notes, and nudges. The outbound engine is there when you want it, and off when you do not.

Nobody goes cold on our watch.

Keep the buyer warm. Show up at the golden moment. Let Toasty do the remembering.

Start your 14-day free trial